Are you looking for a sports brand to support you during your training sessions, runs or outdoor activities? Under Armour is a particularly good choice if you’re looking for technical sportswear. It stands out above all for its focus on materials and moisture management, with ranges designed for hot weather, cold weather or high-intensity training.
But is Under Armour a good brand? What is the quality of its clothing like? And why choose Under Armour over another sports brand?
High-performance fabrics, comfort, freedom of movement and technologies tailored to different sports: discover what sets Under Armour apart and how to choose the products best suited to your needs.
Under Armour: a brief history
Under Armour was founded in 1996 by Kevin Plank, then an American football player at the University of Maryland. His first product was a technical T-shirt designed to wick away moisture more effectively than the cotton T-shirts used during training sessions.
The brand then launched HeatGear that same year, followed by ColdGear in 1997, before gradually expanding its range of clothing, footwear and accessories. It entered the footwear market in 2006 with American football boots.
Today, the brand offers sports equipment for running, weight training, fitness, training, team sports and even outdoor activities. The Under Armour range is broad enough to cater for a variety of uses.
Why choose Under Armour for sport?
Under Armour offers a range of technologies that allow you to choose your kit based on how you’ll be using it:
- HeatGear: lightweight clothing designed for activities in warm weather;
- ColdGear: clothing and base layers designed for cold temperatures, including double-layered constructions on certain models;
- UA Storm: a treatment applied to certain products to improve their water resistance;
- HOVR: cushioning technology used in certain shoes;
- Flow: a cushioning/sole technology that does not require a rubber outsole and is specifically designed to prioritise lightness and grip in certain shoes
This approach is also reflected in the various ranges of trainers. Under Armour does not offer a single ‘all-purpose’ trainer: its models are developed to cater for different uses.
Is Under Armour a good brand?
Yes, Under Armour is a well-known technical sports brand, particularly worth considering if you’re looking for clothing or trainers designed for performance.
Its main strengths are simple:
- a long-standing expertise in technical clothing;
- technologies developed by the brand;
- ranges tailored to different sports;
- a range that now covers both clothing and footwear.
The best approach, therefore, is to choose the Under Armour product best suited to your sport, rather than simply comparing logos.
Our view on Under Armour
At Espace des Marques, we have been experts in clearing stock for major brands for over 15 years. We also stock various sports brands, which allows us to compare their market positioning and products.
In our view, Under Armour is clearly in the same league as Nike and adidas when it comes to technical innovation. The brand has its own technologies, genuine expertise in performance clothing and a range of footwear suitable for a variety of uses.
Its history speaks for itself: Under Armour built its identity around technical clothing before gradually expanding its ranges of footwear and sportswear.
And when it comes to clearance sales, the benefits are even more obvious: you can access these technologies and collections from leading brands at reduced prices, without necessarily having to pay the full price of a recent collection.
How do you choose the right Under Armour products?
The best choice depends first and foremost on your sport. And that’s precisely why Under Armour offers different ranges.
For running
To choose the right Under Armour running shoes, first consider your running style:
- long runs and endurance: a shoe designed to clock up the kilometres;
- daily training: a versatile model for your regular runs;
- speed sessions: a lighter, more dynamic shoe;
- competition: a more performance-oriented model, such as the Velociti Elite.
When it comes to clothing, HeatGear is particularly well-suited to training in hot weather, whilst ColdGear takes over when temperatures drop.
For training and weight training
For training, Under Armour offers shoes and clothing designed for a variety of movements, gym sessions and strength training. The UA Flow technology, featured on certain models, provides lightweight comfort and grip.
For outdoor activities
If you exercise outdoors, take a look at Under Armour’s range of products designed for the weather conditions you’ll encounter. ColdGear for cold weather, and UA Storm on certain items to better manage moisture: the brand adapts its technologies to suit the conditions in which you exercise.
For everyday wear
Under Armour is no longer limited to purely sports-focused gear. Tracksuits, sweatshirts, jogging bottoms, T-shirts, jackets and trainers also allow you to put together comfortable sportswear outfits for everyday wear.
Where can you find Under Armour at lower prices?
Are you looking for Under Armour at low prices? At Espace des Marques, we regularly offer Under Armour clothing, shoes and accessories in our clearance sale, with discounts of up to 70 per cent depending on the item. T-shirts, jumpers, jackets, trousers, shorts, running or trainers: you can enjoy reduced prices across various categories from the brand.
Our selection changes as new stock arrives and depending on availability. Don’t wait – get kitted out for your next training sessions with Under Armour!
Check out our Under Armour clearance selection now
FAQ – Under Armour
What are the key strengths of the Under Armour brand?
- Renowned technical innovations such as HeatGear, ColdGear, HOVR and UA Storm.
- Sports gear designed for performance, from running and training to weight training and outdoor activities.
- A comprehensive range of clothing and footwear, providing the right kit for a variety of sports.
What are the brand’s downsides?
- Fits vary significantly depending on the model: Compression, Fitted, Standard or Loose, which can make choosing the right size tricky.
- A range heavily focused on sport and performance, with fewer options if you’re primarily looking for lifestyle or fashion.
- The technical features vary depending on the product: not all Under Armour clothing and footwear is designed for the same level of activity.
Do Under Armour garments fit true to size?
Under Armour generally fits true to size, but the fit depends very much on the cut of the product. The brand offers, in particular, Compression and Fitted cuts, which are closer to the body, as well as Standard or Loose cuts. If you’re unsure between two sizes, check the Under Armour size guide and compare your measurements with those listed for the product.
What does HeatGear mean at Under Armour?
HeatGear refers to a technology designed for training in hot weather, featuring lightweight fabrics suited to sporting activities.
What does ColdGear mean?
ColdGear is designed for activities in cold weather, with garments designed to provide extra warmth whilst remaining suitable for sport.
Can you find Under Armour at a lower price?
Yes. Clearance sales regularly offer Under Armour clothing, shoes and accessories at reduced prices, subject to availability.
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